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If You Want to Make Money From YouTube, Do This.

2026-05-21 · Case study or coaching session · Ali, Jeff Su · recording, 1 h 29 min · watch on YouTube

Topic: YouTube, writing online and creators (also: Business and entrepreneurship, Mindset, motivation and happiness, Productivity and time, Work and career) · mode: Conversation and interview · tags: His own products discussed, Sponsor segment present, His medical past, AI

In a case study, Ali interviews his friend Jeff Su, who built a YouTube business beside his Google job, from $98 in 2020 to $835,000 in 2025, before quitting; they go through eight steps: teaching creator-first, two locked-in years, sucking less with each video, a scripted checklist machine, the employer, products the audience asks for, a hidden motivation and a quit date.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — From $98 to $835K: Jeff's journey

00:00:45 — Step 1: find your itch and pick your vehicle; Jeff's revenue, Google pay and why he started

  • ★★★ Jeff Su: Jeff's first product was his résumé that got him into Google, shared free as a PDF on Gumroad; a month later he found people had donated a thousand US dollars for it. — 00:01:15 · Google
  • ★★★ Ali reads out Jeff Su's revenue from YouTube: $98 in 2020, $52,000 in 2021, $449,000 in 2023 and $835,000 so far in 2025, on track for about $900,000. — 00:02:04
  • ★★ Jeff Su: Jeff now has more than 40 templates on Gumroad, 90 percent (as heard) of them free, and people still donate. — 00:02:04
  • ★★ Jeff Su: Jeff puts his all-in pay at Google at about 100K RMB a month by the time he quit. — 00:03:19 · Google
  • ★★ Jeff Su: Jeff estimates that the equivalent Google job in San Francisco would have paid $300,000 to $400,000 a year. — 00:03:19 · Google
  • ★★★ Jeff Su: Jeff never wanted to be an entrepreneur: he is extremely risk averse and thought he would stay at Google for the rest of his working life. — 00:04:26 · Google
  • ★★★ Jeff Su: Jeff began because he fell in love with teaching in Google's Googler-to-Googler (G2G) workshops, where he taught inbox zero, productivity workflows and health and fitness. — 00:04:56 · Google
  • ★★ Jeff Su: Jeff thought videos would scale his teaching, since people kept asking him for the same content; he did not expect to quit one day. — 00:05:21

00:05:50 — Sponsor read for Superhuman Mail

00:07:03 — Why Jeff chose YouTube; Ali's own start

  • ★★ Jeff Su: Jeff chose YouTube in 2020 partly because Ali's videos of the time gave a step-by-step blueprint for succeeding on YouTube. — 00:07:24 · Ali Abdaal
  • ★★ Jeff Su: Jeff also chose YouTube because he did not want to sell anything: YouTube pays creators a cut of its advertising revenue. — 00:07:52
  • ★★ Ali also started YouTube with no intention of leaving medicine: his dream was to work three days a week, for which he needed an extra £3,000 a month. — 00:07:52
  • ★★ Ali, already selling courses by teaching workshops in person, saw YouTube videos as a lead generation mechanism for them. — 00:08:31
  • ★★ Ali's first viral video, on how to study for exams, came from a workshop he had run at university about five years earlier as a Facebook event, which loads of people attended and loved. — 00:08:31 · Facebook
  • ★★ Ali says almost none of the original YouTubers of the 2000s and early 2010s started out to make money, but for love of the craft; increasingly people start channels for the money. — 00:09:39

00:09:48 — Creator-first versus business-first

  • ★★★ Jeff Su: Jeff cannot think of anyone who started YouTube with money as the first intention and has succeeded yet; choosing today, he would still take a creator-led path, because it feels more organic. — 00:10:08
  • ★★ Jeff Su: When viewers who had donated asked for an editable Google Docs version of his résumé, Jeff charged $4.99 for it, adding about $1K a month in revenue. — 00:10:47 · Google Docs
  • ★★ Jeff Su: Jeff says that with his personality he would have found it very difficult to start from a product idea and follow Sahil's business-first path. — 00:10:47
  • ★★ Jeff Su: Although he comes from a sales background, Jeff finds it very difficult to ask for things when he does not have a lot of value to give. — 00:11:35
  • ★★★ Asked how to make money on the internet, Ali sketches two paths: the creator-first approach and the business-first approach. — 00:12:04
  • ★★ Ali says his friend Sahil's app Firecut made about a million dollars in annual recurring revenue within about 18 months. — 00:12:04
  • ★★ In the business-first approach, Ali says, you create a product and a business first and worry about building an audience second. — 00:12:33
  • ★★ Ali says Sahil built Firecut because he saw a gap in the market and a product that could add value to people's lives and make a lot of money. — 00:12:33
  • ★★ Ali says the creator-first approach is often taken by people who do not care much about monetisation, at least at first, like Jeff, who began because he liked teaching. — 00:13:02
  • ★★★ Ali's homework for a creator-first start: if a university hired you to teach a weekly lecture course on anything you liked, what would its theme be? That may show what to teach. — 00:13:32

00:13:56 — Why most people never start: 37 Googlers, one took action

  • ★★★ Jeff Su: Of the 37 Googlers who asked Jeff for advice on starting YouTube, one took action. — 00:14:30 · Google
  • ★★ Jeff Su: The first step Jeff gave those Googlers was to take Ali's $1 course on making a first YouTube video, a product since discontinued. — 00:14:30 · Ali Abdaal
  • ★★ Jeff Su: Jeff's friend Hern now has a newsletter of over 5,000 subscribers; he went business first after breaking his leg, writing a book in the six months he could do nothing else. — 00:14:59
  • ★★ Jeff Su: Hern self-published Let's Take This Offline, on executive presence at work, and sold it on Gumroad for $10 or $15, with no sales because he had no distribution channel. — 00:15:24
  • ★★ Jeff Su: Jeff advised Hern to start posting on LinkedIn, the professional platform, with a link to the book, and perhaps to start a newsletter. — 00:15:24 · LinkedIn
  • ★★ Jeff Su: About two months after starting a newsletter, Hern made his first sale; he then chopped the book into free lead magnets to get newsletter sign-ups. (hedged) — 00:16:08
  • ★★ Jeff Su: Jeff, who says he learned the idea from Ali, defines extrinsic motivation as coming from outcomes you cannot control, such as views. — 00:17:29
  • ★★★ Jeff Su: Jeff thinks the 36 Googlers who never started wanted extrinsic validation, such as money, views or quitting one day, while people who take action set intrinsic goals. (hedged) — 00:17:55 · identified motivation
  • ★★ Jeff Su: Jeff says intrinsic motivation comes from outcomes you control, such as how many videos you upload a week, a month or a year. — 00:17:55 · identified motivation
  • ★★★ Ali enjoyed making YouTube videos because he enjoys teaching; otherwise, he says, he would never have made 90 videos before anything took off or ground out a whole year to make $8. — 00:19:32
  • ★★★ Ali says many people come in with the outcome in mind, realise the process is really painful and no longer want to do it. — 00:20:01

00:20:33 — Step 2: lock in and pay the price; the four burners theory

  • ★★★ Jeff Su: Jeff followed Ali's premise of uploading one video a week for two years; from the outset his commitment was exactly two years. — 00:21:01 · Ali Abdaal
  • ★★ Jeff Su: In those two years Jeff arrived at the office at 6:30 or 7 am, first of anyone, so no one would bother him while he planned his day. — 00:21:01
  • ★★★ Jeff Su: Alongside his Google job, Jeff worked on YouTube on weekday evenings from 6:30 until 11, or sometimes midnight to 1 am, and from 8 am to 8 pm at weekends. — 00:22:18 · Google
  • ★★★ Ali thinks people really underestimate how much time they have to give something for it to work. — 00:22:43
  • ★★ Ali cites the four burners theory, which he heard James Clear discuss on The Diary of a CEO: career, health, family and friends, with a side hustle a fifth; at most two can burn at full blast. — 00:22:43 · James Clear
  • ★★ Jeff Su: To attend a wedding or big event without breaking his weekly upload, Jeff sometimes had to make two videos in one week. — 00:24:24
  • ★★★ Jeff Su: Jeff says he lost about 70 percent (as heard) of his friends during those two years, because people stopped inviting him. — 00:25:03
  • ★★★ Jeff Su: Jeff says the sacrifice was worth it: he chose to trade five years of pleasure for 50 years of freedom. — 00:26:01
  • ★★ Jeff Su: Jeff says most people forget that building something this way is a virtuous flywheel whose growth comes exponentially. — 00:26:48
  • ★★ Jeff Su: Jeff counts not renegotiating with himself once he commits to something as one of his unfair advantages. — 00:28:09 · unfair advantage
  • ★ Jeff Su: Jeff recalls a clip in which Kobe Bryant described signing a contract with himself to train 12 hours a day in the off-season. — 00:28:09
  • ★★ Jeff Su: Jeff became more confused and lost only after he quit Google, not during the years of grinding. — 00:29:22 · Google
  • ★★★ In his final week as a doctor, during the pandemic, Ali filmed three videos between shifts; in his first week unemployed, after Australia closed the borders he meant to cross for emergency medicine, he filmed nothing. — 00:29:47

  • ★★★ Ali says growth can mask misalignment: while the numbers go up you do not think too hard, and only when they stop or you have free time do you ask what you should be doing. — 00:30:16

    “growth can mask a lot of kind of misalignment”

00:31:01 — Step 3: suck less with each rep; copy someone you respect

  • ★★ A woman at one of Ali's London events had taken his YouTube course and stayed consistent for two years, making 300-something vlogs of her life in London. — 00:31:02 · London
  • ★★★ Jeff Su: Jeff used to tell creators that uploading one video a week for two years means success; after analysing how they did, he realised he had missed a crucial part. — 00:31:30

  • ★★★ Jeff Su: The missing part, Jeff says: beyond uploading every week for two years, you have to suck less with each video, improving at least one percent each time. — 00:32:10

    “you have to suck less with each video”

  • ★★ Jeff Su: Jeff spent 40 hours on his first video, which no one watched; he then changed one thing per video: the lighting, then the colour scheme, then the audio. — 00:32:10

  • ★★★ Jeff Su: Jeff says the London vlogger needed to find a painful problem to solve: you can get good at making videos and still not make videos people need or want. — 00:32:46 · London
  • ★★ Jeff Su: Before pivoting to a new topic, Jeff says, ask whether you really want to talk about it for two or three years; if not, sticking with a full-time job may serve you better. (hedged) — 00:33:16
  • ★★★ Ali says channels posting random videos for years miss the strategy: anyone can publish videos, as anyone can publish a book on Amazon, but viewers must pay for them, if not with money then with time and attention. — 00:34:05
  • ★★ Jeff Su: Jeff tried his best to copy Ali's style when he started, and could not, because he is not Ali; a year in, someone called him "the Asian Ali Abdaal". — 00:34:53 · Ali Abdaal

  • ★★★ Jeff Su: Jeff's advice for anyone starting YouTube today: find someone you respect and copy them as closely as you can. — 00:35:22

    “find someone you respect and copy the crap out of them”

  • ★★ Jeff Su: Jeff says a beginner cannot copy someone well, lacking the reps, but has an image of what good looks like and so knows the gap. — 00:35:45

  • ★★ Jeff Su: Jeff says this is why context engineering matters for AI: giving it an example of good output, such as a video script, works far better than asking for a script in someone's tone of voice. — 00:35:45
  • ★★ Jeff Su: Jeff says that somewhere along the way of copying others you find your own brand and voice, and it comes out naturally. — 00:36:15 · personal brand
  • ★★★ When Ali started on YouTube in 2017 he tried to be Peter McKinnon, watching his Lightroom tutorials. — 00:36:15 · Peter McKinnon
  • ★★ No one ever called Ali the Peter McKinnon for nerds he was aiming at, but in the process of trying, his own voice emerged. — 00:37:42 · Peter McKinnon
  • ★★★ Ali maps Jeff's path onto the framework his YouTuber Academy teaches: get going, get good, then get smart. — 00:38:12 · Part-Time YouTuber Academy
  • ★★★ Ali teaches making the videos first and accepting that you will feel you suck at them: embrace the suck, since you cannot grow while afraid to suck. — 00:38:41
  • ★★★ Ali's action point for building a creative business: figure out which creators you look up to and try your best to imitate their style. — 00:39:10

00:39:36 — Step 4: build the machine; the checklist and how long each video takes

  • ★★★ Jeff Su: Jeff has every word of all his videos scripted out. — 00:40:33
  • ★★ Jeff Su: Jeff counts the ability to visualise complex topics simply among his unfair advantages, such as picturing Gemini 3's context window as a box holding a whole apartment's furniture and Claude's as one chair. — 00:42:29 · unfair advantage, Claude
  • ★★ Jeff Su: With AI, Jeff spends the same ten hours on a script as before but writes a much better one. — 00:43:08
  • ★★ Jeff Su: Because brains are for having ideas, not storing them, Jeff captures each video idea in Todoist right away and moves it into his Notion video template. — 00:43:47 · Notion
  • ★★★ Jeff Su: Jeff credits about 80 percent of his success to the checklist in his video template, which he has followed for every one of his 195 videos. — 00:44:26 · Notion
  • ★★ Jeff Su: A viral idea might work once or twice, Jeff says, but consistently good ideas come checkbox by checkbox. — 00:44:55
  • ★★ Jeff Su: Jeff keeps AI prompts for pre-production, production and post-production, which he says help him produce consistently clear and concise scripts. — 00:46:19
  • ★★ Ali's team has a video template with a checklist, but there are periods when things slip and he and the team stop bothering with it. — 00:46:19
  • ★★ Ali compares this to surgical safety checklists: medicine minimises how much the operator's skill affects the patient's outcome, so the more is systemised into a checklist, the more the system delivers. — 00:47:32
  • ★★★ Jeff Su: Each of Jeff's videos takes around 20 hours to produce from end to end. — 00:49:16
  • ★★ Jeff Su: To brief his editor on motion graphics, Jeff makes Canva designs and mock-up screenshots for the editor to recreate. — 00:50:05
  • ★★ Jeff Su: Jeff finds getting started on each video the hardest part, above all finding its angle, but once in flow he loves the process. — 00:51:40
  • ★★ Jeff Su: Jeff says Gemini 3.0 has become good enough to use everything in Google Drive, Google Calendar and Gmail to do work for you, such as drafting a performance review. — 00:52:20 · Google Drive
  • ★★ Ali recalls Mrwhosetheboss (Arun Maini) telling him he spends 40 to 60 hours writing the script for each video. — 00:53:43
  • ★★★ The thesis of Ali's YouTuber Academy for five years: YouTube is really hard without a system; systems for ideas, titles and thumbnails in a house style, scripting and post-production take much of the heavy lifting off and make the work better over time. — 00:54:06 · Part-Time YouTuber Academy
  • ★★ Jeff Su: In his Notion command center Jeff clicks "new day" to get everything he needs to do that day: reviewing the calendar, birthday wishes, replying to social media comments. — 00:55:12 · Notion

00:55:16 — Jeff's daily command center, reviews, procrastination and focus

  • ★ Jeff Su: Jeff read Make Time on Ali's recommendation and calls it one of his favourite books. — 00:55:47
  • ★★ Jeff Su: In his physical journal, following Make Time, Jeff reframes tasks in a more positive light: "I get to do this" rather than "I have to do it". — 00:56:43 · identified motivation
  • ★★★ Jeff Su: Jeff's biggest hack: captured tasks and ideas are useless unless reviewed; at Google, reviewing all his inboxes (Gmail, Google Keep, Drive, Google Tasks) meant nothing slipped through the cracks. — 00:57:12 · Google Drive, Google
  • ★★ Jeff Su: Jeff calls his workflow platform-agnostic: as long as you capture, organise, review and engage, you can use any platform and get things done. — 00:58:14
  • ★★★ Jeff Su: Now full-time, Jeff procrastinates often: after a chunk of work he rewards himself with his phone and YouTube, whereas when grinding he kept procrastination to write-off days; he has not figured out how to beat it. — 00:58:41 · write-off principle
  • ★★★ Jeff Su: To focus, Jeff uses a five-minute rule: he sets a five-minute timer in the Superfocus app and sits with the task; by the time it rings he is already thinking about the next step. — 00:59:23 · Superfocus
  • ★★★ Jeff Su: Jeff puts the day's priority in his calendar as a non-negotiable; everything else on his list is negotiable. — 01:00:09 · time-blocking
  • ★★ Jeff Su: Since 2021 Jeff has made one YouTube video a year on his Notion command center; his course Build Your Command Center in Notion uses a version of Tiago Forte's PARA method. — 01:01:32 · second brain, Notion

01:03:21 — Step 5: navigating the day job; nobody cares about your side hustle

  • ★★★ Jeff Su: Before he uploaded his first video, Jeff asked Google's ethics and compliance team, which gave him a set of rules to follow. — 01:04:18 · Google
  • ★★★ Jeff Su: Eight months later Google audited Jeff's channel and found problems: first, he was not allowed to talk about Google products, because of a possible conflict of interest. — 01:04:18 · Google
  • ★★ Jeff Su: After the audit Jeff had to take some videos down; a year later a second audit found his channel fine. — 01:04:53 · Google
  • ★★ Jeff Su: Jeff says he knows people from Meta, Apple, Spotify and other companies who were fired immediately, with no recourse, over their social media presence. — 01:04:53 · Apple
  • ★★★ Jeff Su: If you fear being fired over a side project, Jeff advises asking your company's compliance team first, not your manager, because in big tech companies managers do not know the rules. — 01:06:20
  • ★★ Jeff Su: Jeff's manager at Google supported his channel as long as it did not interfere with his full-time job. — 01:06:50 · Google
  • ★★★ Jeff Su: In Jeff's experience no one at work cares about your side project: everyone has their own problems, their next paycheck and promotion. — 01:07:13
  • ★★ Ali says some students in his academy have put off their very first LinkedIn post for about three weeks, worried about all their former colleagues on LinkedIn. — 01:08:02 · Lifestyle Business Academy, LinkedIn
  • ★★★ Jeff Su: For a first LinkedIn post, Jeff suggests objectively safe formats such as "we had an offsite, these are the top three learnings", which no one could judge and colleagues would support. — 01:08:31 · LinkedIn
  • ★★ Jeff Su: Seeing someone he dislikes post on LinkedIn, Jeff says, he would judge for a second and forget; no one sane screenshots it to mock in a group chat. — 01:09:38 · LinkedIn
  • ★★ Ali says a first LinkedIn post is seen first by your existing connections, your current and former colleagues, whose judgment people try very hard to avoid as a kind of ego defence. — 01:10:05 · LinkedIn
  • ★★★ Ali tells his students they will have to post on LinkedIn every day, so the more they overthink the first post, the slower they build their business. — 01:10:34 · LinkedIn, Lifestyle Business Academy
  • ★★★ To build a lifestyle business to about a million dollars, Ali tells students to use LinkedIn Sales Navigator to send 200 connection requests a week and DM everyone who talks to them, every week for about five years. — 01:10:56 · lifestyle business, Lifestyle Business Academy, LinkedIn
  • ★★ Ali's hospital and medical school knew all about his YouTube videos; he did not make them secretly on the side. — 01:11:25
  • ★★★ Ali says that if you can talk to your manager, HR or compliance team and get a green light, even with restrictions, it lifts an enormous burden: you no longer lie awake wondering whether they will find out about your side hustle. — 01:11:25
  • ★★ Some of Ali's students build in secret until the business is big enough and then quit, but he calls that generally a more stressful way to run a side hustle. — 01:11:25

01:12:04 — Step 6: let the products come to you

  • ★★ Jeff Su: Jeff's résumé products were his first experience of Daniel Priestley's product framework: the free PDF as do it yourself, the editable Google Docs version as done with you. — 01:12:43 · Google
  • ★★ Every six months for eight years Ali has gone through a cycle: build a system, follow it for a week, life happens, forget it and go back to pen and paper. — 01:13:38 · Notion
  • ★★★ Jeff Su: Jeff says most people fail with Notion when they do not build their system themselves. — 01:14:05 · Notion
  • ★★ Jeff Su: Jeff bought Thomas Frank's Ultimate Brain and gave up within three days: though he loves Thomas Frank, he does not need 60 properties for a task. — 01:14:05 · Thomas Frank
  • ★★ Jeff Su: In his Notion course Jeff gives students only raw databases and walks them through connecting them, which he thinks has improved how many keep using the system. (hedged) — 01:14:54 · Notion
  • ★★★ Ali describes a product spectrum of do it yourself, done with you and done for you; going creator-first, it is often easiest to start with a do-it-yourself product, such as Jeff's templates. — 01:15:38
  • ★★★ Many businesses go the other way, Ali says: a done-for-you service first, then done-with-you coaching once they have results, then an online course, more scalable but cheaper; you weigh scalability against price. — 01:17:13
  • ★★★ Ali says that when you put in that level of work and build an audience who know, like and trust you, monetisation almost takes care of itself without forcing it. — 01:17:42

01:18:10 — Step 7: figure out your real why; Jeff's hidden motivation

  • ★★★ Jeff Su: Asked for advice for someone following his path, Jeff says tactics do not matter: the only thing that matters is the initial motivation, why you want to do it. — 01:18:43
  • ★★ Jeff Su: Jeff believes the real motivation behind what you want is something very hidden and dark that very few people ever get to know. — 01:18:43
  • ★★ Jeff Su: Jeff was a terrible high school student, with a GPA of about 2.8 or 2.9 out of 4.0. — 01:19:21
  • ★★★ Jeff Su: Jeff turned his life around at college and graduated in the top 10 of his class because he was angry that people he thought less capable were getting better grades. — 01:19:21
  • ★★ Jeff Su: Jeff says that for a lot of things in life the motivation may matter less than the outcome. (hedged) — 01:19:48
  • ★★★ Jeff Su: Jeff says you need to be honest with yourself about why you want to do it: a surface-level reason such as money or freedom is not sustainable; it has to be part of who you are. — 01:20:38
  • ★★ Jeff Su: Jeff's wake-up call was Google's layoffs a couple of years earlier, which shocked many who saw themselves as Googlers. — 01:22:04 · Google
  • ★★★ Jeff Su: Jeff's other hidden motivation was to stop seeing himself only as a Googler: YouTube made him an educator, not just a Googler. — 01:22:47 · Google
  • ★★ Ali's homework: ask yourself the real, dark reason you want financial freedom or a business; being aware of it is generally a good idea. — 01:23:16 · work optional
  • ★★★ Jeff Su: Jeff quit his job at Google in April 2025. — 01:23:16 · Google

01:23:33 — Step 8: set the quit date; Jeff's team and goals

  • ★★★ Jeff Su: Being so risk averse, Jeff would not quit Google for anything less than three times his full-time salary. — 01:23:45 · Google
  • ★★ Jeff Su: Jeff chose three times his salary so that if his income halved he would still have 1.5 times it; he admits the rule was not scientific. — 01:24:09
  • ★★ Jeff Su: Jeff set the second quarter of 2025 as his quit date and raised it with his manager in January so that he could not take it back. — 01:24:38
  • ★★★ Jeff Su: Jeff says he should have quit Google a year sooner. — 01:24:38 · Google
  • ★★ Jeff Su: In his last year at Google Jeff could not give 110 percent to both jobs: his YouTube videos did not do well and his Google work suffered. — 01:25:06 · Google
  • ★★ Jeff Su: Jeff says he stayed at Google too long because he was too greedy, wanting everything at once. — 01:25:39 · Google
  • ★★ Jeff Su: Jeff has two full-time remote team members: one who left Google to join him, based in Guangzhou, and a new hire in Taipei. — 01:26:09 · Google
  • ★★ Jeff Su: Jeff's vision is to build the lifestyle business Daniel Priestley describes in Oversubscribed. — 01:26:09 · lifestyle business, Lifestyle Business Academy
  • ★★ Jeff Su: By his own account Jeff is impatient and short-tempered as a manager, has shouted at people and made people cry, which is one reason he left Google: he does not want to manage people. — 01:26:56 · Google
  • ★★ Jeff Su: Jeff's goal for the next three to five years is to build a team as invested in his mission as he is. — 01:26:56

01:28:11 — Sign-off

Threads in this video

Where the stories that moved here went next

Mentioned

Central: business-first approach · creator-first approach · Google · Jeff Su · service to product spectrum

Also: People: Arun Maini · Daniel Priestley · Hern · James Clear · Kobe Bryant · Marques Brownlee · Peter McKinnon · Sahil · Scott Galloway · Thomas Frank · Tiago Forte

Projects: Lifestyle Business Academy · Part-Time YouTuber Academy

Works: Build Your Command Center in Notion · Let's Take This Offline · Make Time · Oversubscribed · The Diary of a CEO

Organizations: Apple · Bilibili · Emory University · Facebook · Instagram · LinkedIn · Meta · Skillshare · Twitter · Xiaohongshu

Concepts: deep work (concept) · diversifying your identity · embrace the suck · Emergency medicine · extrinsic motivation · five-minute rule · four burners theory · get going, get good, get smart · identified motivation · imitate then innovate · lead generation · lead magnet · lifestyle business · NOC mindset · second brain · spotlight effect · standard operating procedure · unfair advantage · work optional · write-off principle

Places: Australia · China · Hong Kong · London

Products: Adobe Lightroom · Adobe Premiere Pro · Apple Notes · Canva · Claude · Final Cut Pro · Firecut · Gemini · Gmail · Google Calendar · Google Drive · Gumroad · LinkedIn Sales Navigator · Notion · Sony A6400 · Superfocus · Todoist · Ultimate Brain · World of Warcraft

Also centred on business-first approach: My Honest Advice to Anyone Starting YouTube in 2026 · If I Started YouTube from Scratch in 2026, I’d do THIS

Also centred on creator-first approach: My Honest Advice to Anyone Starting YouTube in 2026 · If I Started YouTube from Scratch in 2026, I’d do THIS

Also centred on service to product spectrum: The Easiest Business to Start in 2026 for Beginners

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