How do you get leads and traffic for what you sell?

Getting traffic and potential buyers to a product or course.

Axis: free content brings the traffic … paid ads and outreach

Answers by date: 3 records in 3 sources, newest first; the answers above are the current ones. The advice was refined (2024), never reversed, in these records.

date	who	answer	source
2024-05-21	Ali	Ali says most people he knows who make millions or tens of millions from online courses get their traffic through free content.	A Beginner's Guide to Making Money with Online Courses 00:47:08
2024-03-08	Ali	Early entrepreneurs focus too much on the product and far too little on distribution, Ali says: "build it and they will come" no longer works amid so much noise, and distribution is king.	4 Steps to Making $10,000/Month in Your First Business 00:09:27
2023-05-10	Ali	Ali calls it a golden law of business that everything is downstream of lead generation.	5 Steps to Start Your First Business 00:04:20