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How do creators make money from YouTube?

AdSense, sponsors, products, courses, his income reports.

Axis: ads are a small part; products and sponsors matter … ad revenue is the business

Answers by date: 8 records in 7 sources, newest first; the answers above are the current ones. The advice was refined (2020), never reversed, in these records.

date who answer source
2020-12-28 (said on 2020-12-15, implied) Ali Ali tells beginner YouTubers not to worry about brand deals until they have made content once or twice a week for two years, when they will have the views and a trusting audience. How Much Money I Earn as a Doctor + YouTuber 00:32:39
2020-12-28 (said on 2020-12-15, implied) Ali Putting out useful content regularly builds an audience that knows, likes and trusts you, Ali says, so your product recommendations seem and are more sincere than a random website's. How Much Money I Earn as a Doctor + YouTuber 00:24:56
2020-11-15 Ali Ali used to think of sponsorship money as free money; now it is just another line of revenue in the business, and with his agency there is a sponsor almost every week, so he can focus on the content. How I Gained 1 MILLION Subscribers 00:26:21
2020-09-09 Ali Ali says three factors decide how much a creator earns on YouTube, and the most important of them is watch time. How to make money on YouTube in 2021 (and how much I earn) 00:02:05
2020-09-01 Ali If he could pick only YouTube or Skillshare, Ali would pick YouTube: building an audience there is relatively straightforward, and that audience can then be funnelled into paid things. Gymshark, Inspirations & Pet Peeves - ONE MILLION Subscribers Q&A 00:04:49
2020-05-19 Ali With a personal brand, an audience that knows, likes and trusts you, you can sell goods and services and even sell attention directly through sponsorships, as Ali does. How To Make Money Online - The 3 Levels 00:15:09
2020-05-01 Ali YouTube is one of the very few platforms where creators make money while the audience pays nothing and advertisers pay, a business model with value exchanged on all fronts, Ali says. How Much Money I Earn in a Week as a Doctor & YouTuber 00:20:29
2019-12-27 (said on 2019-12-20, implied) Ali Signing with the agency Standard changed the game for Ali on YouTube: he can now do sponsored videos pretty much whenever, and the extra money lets him hire people full time and scale the channel. My Annual Review using Notion 00:03:25

Dates are upload dates, which set the order. Where the speaker gives a different recording date in the video, it is added as "said on YYYY-MM-DD, implied" (derived from the date said in the video).