Skip to content

We’ve got some HUGEEEE news... @IzzySealey link in description 👀

2025-09-09 · Short · Ali, Izzy Sealey · recording, 2:24 · watch on YouTube

Topic: Business and entrepreneurship · mode: Announcement and promotion · tags: His own products discussed, Family

Ali and his wife Izzy announce Momentum: Energizing Habits, a habit tracker with accountability squads that they built over about six months as the second app of Sparkle Studios, the family app studio they started about a year earlier, and say they want to share how they build it.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Izzy announces Momentum and the problem it solves

  • ★★★ Izzy Sealey: Izzy announces that she and Ali have built an app together, Momentum: Energizing Habits, for habits that move you towards a goal or give you energy but that you sometimes do not do. — 00:00:00 · Izzy Sealey
  • ★★ Izzy Sealey: Izzy says she knows that starting her day with meditation, wearing her red LED mask, and yoga sets a solid foundation, yet sometimes she does not do it; Momentum was built to solve this. — 00:00:29 · Izzy Sealey

00:00:44 — How Momentum works, accountability squads, and Sparkle Studios as a family business

  • ★★★ Momentum, which Ali and Izzy have worked on for about six months, is a habit tracker combined with accountability squads: you add habits and join or create a squad with friends. — 00:00:44 · Izzy Sealey
  • ★ Ali's habits in Momentum: stretching, a morning journaling and planning habit, and a new running habit, as he wants to run three times a week. — 00:00:58
  • ★★ Research has shown, Ali says, that with accountability buddies you are about nine times more likely to achieve your goal and stay consistent than without. — 00:00:58
  • ★★★ Momentum is the second app of Sparkle Studios, the product design studio Ali and Izzy started about 12 months earlier, soon after marrying, as a little family business building the productivity and personal development apps they wish existed and can use themselves. — 00:01:27 · Izzy Sealey
  • ★★ Ali and Izzy want to document building Sparkle Studios, sharing behind the scenes how they build their family business on Instagram, TikTok and YouTube Shorts, and building the apps in public. — 00:01:56 · Izzy Sealey

Threads in this video

Where the stories that moved here went next

Mentioned

Central: Izzy Sealey · Momentum · Sparkle Studios

Also: accountability buddy

Also centred on Momentum: If you struggle with consistency, try this app · How I use AI as an Entrepreneur (My complete workflow)

← Previous: Do this when your todo list gets too long · Next → What to do when you hate your job