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TikTok

company · in 23 sources (2020–2023)

Sources by year: 2020: 1 · 2021: 4 · 2022: 7 · 2023: 11

Also named in the threads: Ali builds a team for his online business

Often together

What comes up in the same parts of the videos; the number is how many parts.

LinkedIn (7) · Instagram (16) · YouTube (13) · Sunday Snippets (5) · Twitter (7) · Harry Potter (book series) (3) · Deep Dive (4) · McDonald's (2) · Angus (3) · Show Your Work! (2)

What the videos say

The most important statements of each year; all statements.

2023

  • 2023-01-05 (said on 2022-12-15, implied) · How Much Money I Made as a YouTuber & Entrepreneur (2022) — recommendation: Ali recommends starting a podcast, though it is genuinely hard to grow one: podcasts often grow through YouTube clips and TikTok, and it takes a lot of work to reach monetisation. — 00:20:07
    • Instagram and TikTok made Ali basically nothing until 2022, when they brought $37,061, mostly sponsorships upsold from YouTube and newsletter deals; he wants to try a few more sponsorships and maybe affiliate deals there in 2023. — 00:23:47
    • Instagram and TikTok pay far more for the effort than YouTube, but Ali thinks YouTube is the better platform for longevity, mature monetisation and evergreen content, which is why big Instagram and TikTok creators want to grow there. (hedged) — 00:24:45
  • 2023-01-20 · MKBHD on YouTube Vs TikTok #shorts — Marques Brownlee says that if his goal were just to be famous he would be all in on TikTok, but people looking for a video on a new iPhone search for it on YouTube, and that is where he wants to be. — 00:00:00
    • Marques Brownlee says he would feel the pressure to move to TikTok only if people started going to TikTok to see what is said about a new phone. (hedged) — 00:00:00
    • Marques Brownlee says he is trying to make valuable content for his viewers rather than chase eyeballs, so his platform is still YouTube. — 00:00:24
  • 2023-01-26 · 7 Side Hustles Ideas to Make $1000/Month — Ali: With TikTok, Instagram Reels and YouTube Shorts, Ali says, basically every business he knows is trying to get into video to generate more organic traffic. — 00:17:22
  • 2023-03-10 · 7 Habits that Save Me 3+ Hours a Day — Ali: When Ali has a gap in his calendar with no intention for it, he inevitably spends it on something unintentional such as randomly scrolling Instagram or TikTok. — 00:03:11
  • 2023-03-22 · Why I Have 12 Full-Time Employees (as a YouTuber) — Ali: Becky and Gareth run all of Ali's social media outside YouTube: Gareth handles Twitter, LinkedIn and email, Becky TikTok, Instagram and Facebook. — 00:07:51
  • 2023-05-14 · What Does My Mum Think of Me? 4M Subscriber Q&A — recommendation: Ali is fairly platform agnostic; a plus of Shorts is that the same piece goes onto Instagram and TikTok with no extra work. — 00:10:21
  • 2023-08-04 · I Read 107 Productivity Books. Here's What Actually Works. — Ali: Walks, the gym, reading and playing guitar recharge Ali; when drained he ends up scrolling TikTok, Instagram and Twitter or watching random YouTube videos, which do not recharge him. — 00:12:58
  • 2023-11-28 · If I Wanted to Grow An Audience in 2026, I'd Do This — recommendation: Ali: Having put the effort into a video, Ali's team chops it up into Twitter and LinkedIn threads, Instagram and LinkedIn carousels and TikToks, to make it sweat across the platforms. — 00:09:48
  • …and 4 statements more in 2023 — all statements of 2023

Also named in: My Goals for 2023 - Life Update, The Science of Gut Health (& Why It Matters), How to Make Money Writing Online ✍️

2022

  • 2022-01-31 · 20 Podcasts That Changed My Life (and Business) — Ali says Gary Vaynerchuk is always at the forefront: he urged people onto TikTok and LinkedIn before they took off and has been pushing NFTs. — 00:12:53
  • 2022-05-12 · What Am I Doing With My Life? — recommendation: Ali: Rather than chopping clips out of a YouTube video, Ali wants each social platform treated as its own thing: a 20-minute video of ten tips becomes ten native TikToks. — 00:28:58
    • Ali now thinks message first and platform second: the team's platform experts work out the best way to deliver each message on each platform. — 00:29:57
  • 2022-07-22 · How Much YouTube Paid Me For 10M Views — Ali says a mistake creators make is treating their channel as a creative outlet rather than a business: they can learn from business how to monetise YouTube, Instagram or TikTok, build sustainable businesses, hire and delegate. — 00:14:36
  • 2022-07-26 · 28 Life Lessons from 28 Years in 28 Minutes — Ali: At work Ali chooses to be mediocre at his website, TikTok and LinkedIn, though he says he probably could take them seriously. — 00:03:55
  • 2022-08-05 · How to Start an Email Newsletter — Ali's second reason to start with an email newsletter is that it is very low-friction: anyone who can type can send one, while YouTube, TikTok or Instagram take more effort and faff. — 00:00:58
    • Ali's final reason an email newsletter is a great starting point: it is all about writing, which is also what good YouTube videos and TikToks come down to. — 00:01:56
    • Ali advises against starting a newsletter, YouTube channel or TikTok to make money from day one: early on, when nobody watches or reads, extrinsic motivation is a hard reason to keep doing it. — 00:05:21
  • 2022-11-16 · This free app saves me 21 hours every month #shorts — recommendation: Ali recommends OneSec, a free app that, whenever he opens YouTube, Twitter, Instagram, TikTok or another app he wastes time on, shows a screen asking him to take a deep breath and wait a few seconds first. — 00:00:00

Also named in: How To Manage Your Time As A Student

2021

  • 2021-03-28 · My Favourite iPhone Apps — Ali has recently become more active on TikTok, where he posts mostly short life-advice videos with captions and emojis. — 00:03:54
    • Ali also posts experimental content on TikTok, such as a Harry Potter impression. — 00:04:23
  • 2021-10-08 · The Best Book I've Ever Read about Making Money — Ali likes YouTube because it still has the highest barrier to entry among creator platforms, with production value rising every year; a podcast, a blog or TikTok is lower. — 00:15:25
  • 2021-10-20 · Everything's Changing - Life Update — Ali: With TikTok said to be taking over, Ali's team asks whether it should be on TikTok and whether YouTube is dying, and has been trying to repurpose some of his content for YouTube Shorts, Instagram and TikTok. — 00:31:28
    • Ali's in-depth, long-form educational videos do not lend themselves to TikTok, YouTube Shorts or IGTV, which are not long-form platforms, so he questions whether to bother with them. — 00:32:09
  • …and 1 statement more in 2021 — all statements of 2021

Also named in: My Most Important Weekly Habit

2020