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landing page

concept · in 23 sources (2017–2024)

One web page that tells people what a course is and has a button to buy it.

Sources by year: 2017: 2 · 2020: 2 · 2021: 4 · 2022: 3 · 2023: 5 · 2024: 7

Also known as: sales page

Also named in the threads: Cut and Paste, Ali and Ben's surgical logbook app for medical students (2017) · Part-Time YouTuber Academy (2020)

Questions

Often together

What comes up in the same parts of the videos; the number is how many parts.

Alex Hormozi (4) · Part-Time YouTuber Academy (7) · Instagram (2) · Feel-Good Productivity (book) (2)

What the videos say

The most important statements of each year; all statements.

2024

  • 2024-01-26 · How to Figure Out What You Really Want in Life — Ali: Tinkering on website landing pages, design and development gives Ali a lot of energy, which he thinks is why he has tinkered with websites for nearly 15 to 17 years. — 00:17:04
  • 2024-02-06 · How to Start Your First Business in 48 Hours — recommendation: Ali: To pre-sell a course, Ali suggests a landing page made in a Google Doc in about half a day, sent to your audience with a release next month (March 2024), 50% off and money back if they don't like it. — 00:12:10
  • 2024-05-21 · A Beginner's Guide to Making Money with Online Courses — recommendation: Ali says that when starting out you do not need a website, only a landing page, also called a sales page: one page with a button that lets people buy your course. — 00:37:05
    • Ali says course platforms such as Podia, Kajabi and Teachable have drag-and-drop landing pages built in, so you can make one without knowing how to code. — 00:37:33
    • For writing a landing page Ali recommends Copywriting Secrets by Jim Edwards; copywriting is writing meant to persuade someone to take action. — 00:40:55
  • 2024-06-21 · 5 High Income Skills for Students to Learn in 2026 — Ali: Each sale of the Part-Time YouTuber Academy earns Ali's business $997; its sales page converts at about 0.5%, one sale per 200 visitors. (hedged) — 00:19:01
    • Raising the course's conversion rate from 0.5% to 2% would make it a $4 million a year business instead of $1 million, and the difference, Ali says, is copywriting. — 00:20:10
  • 2024-11-22 · How I Built a New $1m Business in 12 Months — recommendation: Ali: To design a product, Ali starts from the dream outcome by asking what language would go on the product's sales page. — 00:13:15
    • Following Ready, Fire, Aim, Ali says a sales page, or at least its basics, should be written within 24 hours of a product idea, because it condenses the idea into its sellable form. — 00:28:57
    • When customers want something the product will not give, such as more of Ali, set expectations clearly on the sales page, for example in an FAQ. — 01:17:22
  • 2024-11-26 · 13 Brutally Honest Lessons to Grow on YouTube in 2026 — Ali: A maths problem is tactical, such as raising a landing page's conversion rate from 0.4% to 0.8%, Ali says; a drama problem is everything else, such as feeling demotivated, that your videos are not good enough, or imposter syndrome. — 00:16:05
  • 2024-11-29 · How to Build a Business Part-Time — recommendation: Ali: With ChatGPT or Claude you can whip up a sales page on your phone in about ten minutes, Ali says. — 00:29:31

2023

  • 2023-01-26 · 7 Side Hustles Ideas to Make $1000/Month — Ali: Sales copywriting has an obvious return for a business, Ali says: improving the conversion rate of his own sales page by even 1% translates directly into profit, so hiring a copywriter is easy to justify. — 00:09:55
  • 2023-04-05 · 9 Business Lessons - How I Made $1.6m in 30 Days — Ali: $100M Offers was the main book Ali's team followed step by step to craft the offer on the Part-Time YouTuber Academy's sales page, which brought in the 30 days' revenue. — 00:03:42
    • Worried the Part-Time YouTuber Academy offer and sales page would be too salesy or scammy, Ali's team treated them as an experiment, followed the book, and found it really helpful. — 00:07:50
  • 2023-04-16 · How to Build a Website with No Code (2026) — Ali divides traditional websites into three paths, each with its own platform recommendations: a place to write content, a place to showcase your work or services, and a place to sell things. — 00:01:56
    • Ali does not recommend WordPress for most people: for a blogger who wants a pretty website, Ghost is still a really solid option. — 00:06:16
  • 2023-08-02 · 12 Tools I Use to Run My $4m Business — recommendation: Ali calls Webflow a really powerful tool for making a great-looking website and points to the many free tutorials on YouTube. — 00:08:32
    • Ali mocks up website designs in Figma, a pure design platform, because doing mock-ups in WordPress or Webflow takes ages within the confines of the code. — 00:24:49
  • 2023-10-13 · How to Make $10,000/Month Writing Online — recommendation: Nicolas Cole: Successful sales copywriters, Cole says, take an existing product or funnel and ask for a piece of the revenue lift, say 25% or 50%, rather than billing the hours spent rewriting a landing page. — 00:14:00
  • …and 1 statement more in 2023 — all statements of 2023

2022

  • 2022-02-16 · 7 Side Hustles You Can Start This Year — Ali: Where web design once meant learning HTML and CSS, Ali says, no-code drag-and-drop builders such as Squarespace and Wix are now pretty reasonable, and WordPress is also easy to learn. — 00:07:18
  • 2022-08-26 · 27 Critical Apps That Shaped My Life — recommendation: Ali: To start a website or blog, Ali calls Ghost a very reasonable choice: a blogging platform simpler than WordPress, which has become bloated. — 00:15:38

Also named in: How to Invest as a Teenager

2021

  • 2021-02-04 · How Writing Online Made me a Millionaire — recommendation: Ali: To start writing online, Ali says to Google "free website" and make an account on WordPress or Substack, both completely free, or use Ghost, the platform he uses. — 00:12:09
  • 2021-03-21 · Relationships, Annoying Habits and More - Q&A with my Housemate — recommendation: Ali: For a blog Ali recommends Ghost, which he calls objectively better; Squarespace, which Sheen's blog uses, suits people who do not know how to use a computer. — 00:12:12
  • 2021-04-11 · How To Build A Website in 2026 — recommendation: Ali: For anyone who knows a little about computers, Ali personally recommends Ghost, which he says he absolutely loves. — 00:09:29
    • Ali recommends three website platforms, Substack, Squarespace and Ghost, calls them all pretty good, and says not to overthink the choice. — 00:10:13
  • 2021-08-25 · How to Start a Business from Nothing — recommendation: Ali: Once the free work gives him a portfolio, Ali would build a personal website for it with something like Ghost or Squarespace. — 00:09:14

2020

  • 2020-04-17 · Answering your Questions — recommendation: Ali: For a standard website Ali recommends Squarespace or Wix as probably the easiest; a website with functionality, such as a web app, may mean learning to code. — 00:20:43
  • 2020-09-21 · Code with Me - My New Website Design — Ali: Asked why he does not use WordPress, Ali says he hates it for being slow; to the suggestion that Squarespace is much easier, he says he is not about that Squarespace life. — 01:37:10

2017