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Alex Hormozi

author · in 26 sources (2022–2024)

Works: $100M Offers, $100M Leads

Speaks in 10 sources; this page lists what is said about them.

Sources by year: 2022: 4 · 2023: 11 · 2024: 11

Also known as: Hormozi

Also named in the threads: Part-Time YouTuber Academy (2020)

Often together

What comes up in the same parts of the videos; the number is how many parts.

landing page (4) · S&P 500 (5) · Part-Time YouTuber Academy (10) · GPS: goal, plan, system (2) · Noah Kagan (3) · Deep Dive (4) · deep work (concept) (2) · Feel-Good Productivity (book) (3) · Instagram (2)

What the videos say

The most important statements of each year; all statements.

2024

  • 2024-01-31 · How to Change your Life in a Year (3 Simple Ideas) — Ali: The tutoring student at Cambridge told Ali he had read zero books on building a business, watched only Ali's YouTube videos and no Alex Hormozi, and had no time for podcasts as a student. — 00:15:14
  • 2024-04-23 · My honest advice to someone who wants financial freedom — Ali: Knowing the paths from where you are to your goal but not acting on them is an execution problem, Ali says; John, who could not name the paths, had a knowledge problem. — 00:16:49
    • Ali's recommended reading list for getting started with entrepreneurship: The Millionaire Fastlane by MJ DeMarco, Million Dollar Weekend by Noah Kagan, $100M Offers by Alex Hormozi and DotCom Secrets by Russell Brunson. — 00:26:39
    • Every day Ali takes in hours of videos, podcasts and audiobooks, usually at double speed, from people further ahead in business, such as the YouTube channels of Sam Ovens, Ravi Abuvala, Alex and Leila Hormozi, Russell Brunson and Dan Martell. — 00:32:37
  • 2024-05-21 · A Beginner's Guide to Making Money with Online Courses — recommendation: Ali calls Alex Hormozi's $100M Offers the best book he has read on crafting an offer, built on making an offer so good people cannot say no, and says a better offer is one of the biggest levers for course revenue. — 00:39:35
    • Ali says you want an enormous gap between the perceived value of an offer and its price, as with a real Ferrari offered for $1,000. — 00:40:55
    • Ali recommends Alex Hormozi's book $100M Leads on getting leads. — 00:45:23
    • Ali's recommended resources on course businesses: Alex Hormozi's $100M Offers and $100M Leads, and Russell Brunson's trilogy DotCom Secrets (on funnels), Expert Secrets and Traffic Secrets. — 01:05:13
  • 2024-07-12 · How to Avoid Burnout — recommendation: Ali: To fix a knowledge problem in business, Ali advises hiring a good business coach, watching Alex Hormozi and every reputable entrepreneurship channel, and reading books such as The E-Myth Revisited. — 00:08:11
    • To get potential clients on a call, Ali suggests finding lead sources with Alex Hormozi's $100M Leads: for a wedding photographer, a local wedding expo or ads in local wedding magazines, podcasts and YouTube channels. — 00:10:32
    • When Ali has a business problem, he imagines himself having a conversation with Alex Hormozi. — 00:13:53
  • 2024-12-17 · How to Change Your Life with Deep Work (My System) — Ali cites measurement as intervention, which Alex Hormozi talks about a lot: as people who weigh themselves daily tend to lose weight, knowing your focus number makes it improve. — 00:23:36
  • …and 6 statements more in 2024 — all statements of 2024

2023

  • 2023-01-10 · Which business would Alex Hormozi start today? #shorts — Alex Hormozi says everyone has unique depth of knowledge in certain areas simply from being alive and taking in inputs. — 00:00:00
    • Alex Hormozi: To choose a business, Alex Hormozi looks at three buckets, your parents' work, your past jobs and your current interests, and asks in which of them you could help someone do a thing better. — 00:00:30
  • 2023-01-31 · I Asked 5 Millionaires for Their Best Financial Advice — Alex Hormozi (quoted): Alex Hormozi's principle, as Ali relays it: a far better use of money than the S&P 500 is the "S and me": you get a significantly higher return investing in your own ability to make money than in any market. — 00:01:27 · also in: 7 Life Lessons School Didn’t Teach You
    • Ali says Alex Hormozi's point changed how he approaches investing: where he, like most people, would have said the S&P 500, he now tells people with spare money to invest first in their own skills and ability to make money, especially early in their career. — 00:01:56
  • 2023-02-26 · How to Invest for Beginners (2026) — Alex Hormozi (quoted): Alex Hormozi, as Ali relays him, contrasts investing in the S&P with investing in the "S&ME": you get a significantly higher return investing in your own ability to make money than in any market. — 00:18:44
  • 2023-04-05 · 9 Business Lessons - How I Made $1.6m in 30 Days — recommendation: Ali: Pressed by Eric Partaker, Ali read DotCom Secrets by Russell Brunson, $100M Offers by Alex Hormozi and Copywriting Secrets by Jim Edwards; all three were mind-blowing and levelled up his sales and marketing. — 00:00:58
    • $100M Offers was the main book Ali's team followed step by step to craft the offer on the Part-Time YouTuber Academy's sales page, which brought in the 30 days' revenue. — 00:03:42
  • 2023-05-10 · 5 Steps to Start Your First Business — recommendation: Ali: To learn marketing and how to get customers to buy, Ali recommends two books: Alex Hormozi's $100M Offers and Russell Brunson's DotCom Secrets. — 00:15:20
  • 2023-05-14 · What Does My Mum Think of Me? 4M Subscriber Q&A — Alex Hormozi (quoted): Alex Hormozi's ignorance tax: in your first years of doing anything, much of what you do is inefficient, wrong or wasted because of what you do not know, often without knowing it. — 00:00:36
    • Ali never took marketing particularly seriously until, in the last six months, his CEO coach told him to read marketing books (DotCom Secrets, Copywriting Secrets, $100M Offers); he wishes he had found them ten years earlier. — 00:01:53
  • 2023-05-19 · 7 Life Lessons School Didn’t Teach You — Ali: Taking up Alex Hormozi's point, Ali says that through a career you are always paying down ignorance debt: you do not make $10 million a year because you do not know how to. (hedged) — 00:04:48
  • 2023-09-29 · Change Your Life by Journalling in 2026 — recommendation: Ali describes Alex Hormozi's journaling method based on Solomon's Paradox: since people give much better advice when they do not know it is about themselves, Hormozi holds a conversation with his 85-year-old self in a Google Doc. — 00:14:27
  • …and 9 statements more in 2023 — all statements of 2023

Also named in: 7 Things I Wish I Knew About Productivity Earlier

2022

  • 2022-08-12 · Why You're Not Happy and What To Do About It — Ali: From a podcast episode of Lewis Howes with Alex Hormozi, Ali takes the idea that at 20 you want to be a millionaire and as a millionaire you wish you were 20, so we should appreciate the present moment more. — 00:12:02
  • 2022-10-26 · I Asked 15 Experts For Life Advice. Here's What I Learned. — Ali says entrepreneurs Alex Hormozi, Daniel Priestley and Tim Armoo have had exits in the range of tens of millions of dollars. — 00:04:45
    • Ali says Alex Hormozi, Daniel Priestley and Tim Armoo unanimously advise someone with a normal job who wants to start a business one day to learn business skills by working at a small business or startup for a year or two. — 00:05:13
    • Alex Hormozi (quoted): Alex Hormozi says many people make the mistake of investing in the S&P when they should be investing in the "S&Me", in themselves. — 00:08:16
  • 2022-12-13 · 15 Incredible Books to Read in 2026 — recommendation: Ali: For anyone starting or running a business, Ali calls Alex Hormozi's $100M Offers required reading. — 00:18:57
  • 2022-12-19 · $100m CEO Alex Hormozi's advice for entrepreneurs #shorts — Alex Hormozi says the big problem is that people expect to have a perfect business: apart from Jeff Bezos, a freak of nature, most entrepreneurs have a graveyard of failures behind them. — 00:00:08
    • Alex Hormozi says to start a business not as the one thing you will do for the rest of your life, the fallacy employees have, but as something you are good enough at to learn the game. — 00:00:16
    • Alex Hormozi says that once you start taking steps, the next step becomes illuminated; trying to think a hundred steps ahead with no context is pointless, because chaos will break your plan. — 00:00:27
    • Alex Hormozi says you need no novel idea to start a business: look at what others do and do it a little better, solving a specific problem you know from your own skills or past experience sucks for people, even if others solve it too. — 00:00:38
  • …and 1 statement more in 2022 — all statements of 2022