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How to expand your personal brand into new topics

2026-10-17 · Short · Ali · recording, 2:01 · watch on YouTube

Topic: YouTube, writing online and creators · mode: Answering questions · tags: His medical past

Asked how to expand a personal brand into new topics, Ali says to just start talking about the new topics and accept that some people won't like it, find a storyline that connects old and new topics, and remember that algorithms favour recent content and audiences churn.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — How to expand a personal brand into new topics

  • ★★★ To expand a personal brand into new topics, Ali says the easiest thing is to just start talking about the new topics and be totally okay if some people don't like it. — 00:00:00 · personal brand
  • ★★ When Ali moved from talking about medicine to talking about productivity and tech, about eight years ago, some viewers unsubscribed because they were only there for the medical content, and some commented that he should stick to medical school. — 00:00:00
  • ★★ Ali says you don't have to make a change of topic make sense, because most people are not thinking about your personal brand nearly as much as you are. — 00:00:31 · personal brand
  • ★★★ When coaching people who want to move from one topic to others, Ali looks for a storyline that makes the old and the new topics all make sense. — 00:00:31 · personal brand
  • ★★ Ali's own storyline progression: he started with medical school content, became a doctor, realised productivity was the thing, and after a few years realised he wanted to build his own business because that gave him fulfilment. — 00:01:00
  • ★★ As platforms become more algorithmic with more recency bias, Ali says, videos from five years ago are unlikely to get the views of current ones, so it almost doesn't matter if a creator's topic has changed significantly. — 00:01:00

  • ★★ Because of audience churn, Ali says, many of his followers today are not the people who followed him seven years ago, and that is okay: you are always speaking to a moving crowd. — 00:01:29

    “You're always speaking to a moving crowd.”

Threads in this video

Mentioned

Central: personal brand

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