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I asked Hormozi how to make $100k a year

2026-08-04 · Short · Ali · recording, 1:28 · watch on YouTube

Topic: Business and entrepreneurship · mode: Reflection and life update · tags: His own numbers, His medical past, Family

Ali recalls asking Alex Hormozi on his podcast how to make $100,000 a year doing what you love; Hormozi's answer reset Ali's sense of a reasonable income, which he now treats as a matter of learnable skills and exposure.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Hormozi's answer: one super valuable service to a business for $100k

  • ★★ Alex Hormozi (quoted): Asked on Ali's podcast how to make $100,000 a year doing what you love, Alex Hormozi said he would find one super valuable service to do for a business and charge it 100 grand. — 00:00:00 · Alex Hormozi
  • ★★ Ali says charging 100 grand is nothing for Alex Hormozi because he learned the skills over time; he was not born with them and can now casually charge hundreds of thousands to millions. — 00:00:00 · Alex Hormozi

00:00:29 — How the answer reset Ali's bar for a reasonable income

  • ★★ Ali says his parents are doctors and, growing up, everyone he knew was a doctor, so $100,000 a year was all he could imagine as a reasonable income. — 00:00:29
  • ★ Ali says doctors' earnings in the UK basically cap out at about 100 grand a year. — 00:00:29
  • ★★ Ali says his business makes a few million a year in revenue and a few million a year in profit, with hundreds of thousands a month in revenue. — 00:00:29
  • ★ Ali has friends who spend hundreds of thousands of dollars a month on Facebook ads profitably, making more than they spend. — 00:00:29 · Facebook
  • ★★★ Hearing such conversations and spending time with such people made Ali realise that $100,000 is not that much money once you have learned the skills, and every skill can be learned. — 00:00:58

  • ★★★ Now, whenever a sum to make or charge seems like a lot of money, Ali tells himself it is all relative and that thinking so is a skill issue and an exposure issue. — 00:00:58

    “that that's a lot of money is literally just a skill issue and an exposure issue.”

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Mentioned

Central: Alex Hormozi

Also: Facebook

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