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If I Started YouTube Today, I'd Do This

2023-10-22 · Short · Ali · recording, 0:47 · watch on YouTube

Topic: YouTube, writing online and creators · mode: Answering questions · tags: His own numbers

In a Short, Ali answers which niche he would pick if he lost his 4.5 million subscribers and restarted on YouTube: he uses the hedgehog concept's three questions and would choose helping people start and grow businesses.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Starting YouTube from scratch: choosing a niche with the hedgehog concept

  • ★★★ To choose a niche for a YouTube channel, Ali uses the hedgehog concept: what you enjoy reading and talking about, where you could be really good or have an unfair advantage, and where there is a market. — 00:00:00 · unfair advantage, YouTube
  • ★★ Starting a YouTube channel from scratch, Ali might pick the niche of helping people start and grow businesses: he is interested in it, there is a market, and he has a background as a seven-figure business owner. (hedged) — 00:00:00 · YouTube
  • ★ Ali's YouTube channel has 4.5 million subscribers as of October 2023. — 00:00:00 · YouTube
  • ★★ On a business channel started from scratch, Ali would make tutorials and walkthroughs on starting a business and on growing and scaling it with OKRs, KPIs and the other systems businesses use to scale. — 00:00:29

Threads in this video

  • refine · Should you pick a niche for your channel? — To choose a niche for a YouTube channel, Ali uses the hedgehog concept: what you enjoy reading and talking about, where you could be really good or have an unfair advantage, and where there is a market. (00:00:00)

Mentioned

Central: Hedgehog Concept

Also: unfair advantage · YouTube

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