Essentiali, Ali's stationery brand (2022)
project history · status: lapsed · last event: paused (2023-03-29 (said on 2023-03-13, implied)) · owner: Ali
Told alongside: Ali's team works on a physical product brand around tech, keyboards and bags (2022) · Ali promises details in 2023 and a documented journey of his team's new physical product brand (2022)
About: Essentiali, Part-Time Productivity Planner
| date | event | what | video |
|---|---|---|---|
| 2022-02-10 | launched | Ali has launched his own stationery brand, Essentiali; its Part-Time Productivity Planner is the notebook he carries in all three setups. | My Everyday Carry 2022 00:03:54 |
| 2022-05-12 | milestone | Essentiali, the product line of Ali's business, has made stationery and is considering a mechanical keyboard and a bag, and working on an hourglass set. | What Am I Doing With My Life? 00:16:24 |
| 2022-09-18 | milestone | Ali designed a stationery line a few months earlier and his business has been selling it; friends, family, podcast guests and YouTubers who visit the office get free stationery as a present. | My London Studio Tour (2022) 00:03:31 |
| 2023-01-05 (said on 2022-12-15, implied) | paused | Ali does not think his team will continue the Essentiali stationery products in 2023. (hedged) | How Much Money I Made as a YouTuber & Entrepreneur (2022) 00:25:53 |
| 2023-01-05 (said on 2022-12-15, implied) | milestone | The Essentiali products made $63,603 in 2022; several of Ali's team members still use theirs. | How Much Money I Made as a YouTuber & Entrepreneur (2022) 00:26:22 |
| 2023-03-29 (said on 2023-03-13, implied) | paused | Ali's team has shut down its stationery side hustle of productivity planners and notebooks because it was not particularly profitable and was not that fun in the end. | My Goals for 2023 - Life Update 00:25:28 |
Dates are upload dates, which set the order. Where the speaker gives a different recording date in the video, it is added as "said on YYYY-MM-DD, implied" (derived from the date said in the video).
What is said about it
11 statements, by date (the events above are the turns of the thread; these are the details).
- 2022-02-10 · My Everyday Carry 2022 — Ali: Each day the Part-Time Productivity Planner asks for three things you are grateful for, the most important task and the might-do list, then a brain dump, one thing learned and the day's most story-worthy moment. — 00:04:05
- 2022-02-10 · My Everyday Carry 2022 — Ali: The Part-Time Productivity Planner sells for 25 pounds. — 00:04:45
- 2022-02-10 · My Everyday Carry 2022 — announcement: Ali: Essentiali also sells a set of three A6 dot-grid notebooks printed with "journey before destination", "this is going to be fun" and "it's the climb". — 00:05:15
- 2022-02-10 · My Everyday Carry 2022 — announcement: Ali says Essentiali is going to launch more physical products at some point. — 00:05:30
- 2022-02-10 · My Everyday Carry 2022 — Ali: Essentiali has already had a few hundred orders from Instagram, and pre-order customers are receiving their products. (hedged) — 00:05:40
- 2022-03-25 · My Complete Productivity System — recommendation: Ali: On days when he does not know what he is doing or his to-do list feels overwhelming, Ali opens the Part-Time Productivity Planner from his stationery brand Essentiali and writes his one most important task, then everything else he might get to if he feels like it. — 00:02:40
- 2022-12-05 · 12 cheap purchases to boost your productivity — Ali's own A3 pads have his stationery brand Essentiali printed on them; the team does not sell them and had them printed because it is nice. — 00:01:55
- 2023-01-05 (said on 2022-12-15, implied) · How Much Money I Made as a YouTuber & Entrepreneur (2022) — Ali's merch, the Part-Time Productivity Planner and a most-important-task to-do pad, was a side hustle and an experiment in making physical products after years of digital ones; it was fun but not very profitable. — 00:25:23
- 2023-01-05 (said on 2022-12-15, implied) · How Much Money I Made as a YouTuber & Entrepreneur (2022) — Ali: Margins on physical products are annoyingly low: viewers complained about a $25 notebook, but printing one cost Ali's team $15 at their small quantities of hundreds or thousands of units. — 00:25:53
- 2023-01-05 (said on 2022-12-15, implied) · How Much Money I Made as a YouTuber & Entrepreneur (2022) — Ali used to use his own Part-Time Productivity Planner but switched to the Bullet Journal Method for journaling. — 00:26:22
- 2023-03-29 (said on 2023-03-13, implied) · My Goals for 2023 - Life Update — Ali: A few months into using his Part-Time Productivity Planner, Ali stopped because his workflow changed and a physical product was too much faff to adapt; he went back to a plain notebook. — 00:25:28