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Ali promises details in 2023 and a documented journey of his team's new physical product brand (2022)

promise · status: open (updates through 2023, not reported done) · last event: progress update (2023-09-19) · owner: Ali

Origin known from later mentions

2022 in the title is when this began; it first appears in the videos read here in 2023, so the earlier part is known only from what is said later.

Part of: Ali's team works on a physical product brand around tech, keyboards and bags (2022)

Told alongside: Essentiali, Ali's stationery brand (2022)

About: Ali's tech, keyboards and bags product brand

date event what video
2023-01-05 (said on 2022-12-15, implied) promised Ali promises more details on his team's new physical product brand in 2023 and says they will document the journey as they go. How Much Money I Made as a YouTuber & Entrepreneur (2022) 00:26:22
2023-03-29 (said on 2023-03-13, implied) progress update Ali says his team will give updates as its hardware products progress and is documenting the whole behind-the-scenes process. My Goals for 2023 - Life Update 00:23:20
2023-05-03 progress update Ali's team is developing its own brand of productivity accessories, such as a mechanical keyboard and a bag; Ali uses a keyboard sample recently received from the factory in China every day, giving feedback on the tiniest details, and the team is still trying colours, aiming for a light-mode pastel look. What's In My Bag 00:02:18
2023-08-30 progress update Ali's mechanical keyboard is one his team is building for its tech brand; he has been testing a bunch of mechanical keyboards over the last 12 months or so. I Tried 137 Productivity Tools. These Are The Best. 00:08:05
2023-09-19 progress update Ali's Lightmode team buys keyboards and takes them apart to combine what they like into the ultimate mechanical keyboard; they are not there yet. He thinks some keys on his sample come from a NuPhy keyboard, which he also likes. My Most Productive Desk Setup Ever 00:04:30

Dates are upload dates, which set the order. Where the speaker gives a different recording date in the video, it is added as "said on YYYY-MM-DD, implied" (derived from the date said in the video).