People don't want what you're selling
2026-10-30 · Short · Ali · recording, 0:40 · watch on YouTube
Topic: Business and entrepreneurship · mode: Explanation and tutorial · tags: His own products discussed
In a Short, Ali says people buy tangible outcomes, not vehicles: productivity, mindset or life coaching are hard to sell even with a massive audience, and his own team has found its productivity course hard to sell.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — Why people don't want what you're selling: the vehicle versus the tangible outcome
- ★★ Two ways an offer fails, Ali says: targeting people who do not have enough money, or choosing a problem not painful or tangible enough to justify a high ticket price. — 00:00:00
- ★★ Although he calls himself the world's most followed productivity expert, Ali says it has been hard for his team to sell their productivity course, because people do not actually want productivity. — 00:00:00
-
★★★ People want tangible outcomes such as building a successful business, finishing a PhD or a promotion, Ali says; selling the vehicle to get there, like productivity, mindset or life coaching or beating imposter syndrome, is really hard even with a massive audience. — 00:00:00 · imposter syndrome
“the people want tangible outcomes”
Threads in this video
- refine · How should you position an offer when you sell it? — People want tangible outcomes such as building a successful business, finishing a PhD or a promotion, Ali says; selling the vehicle to get there, like productivity, mindset or life coaching or beating imposter syndrome, is really hard even with a massive audience. (00:00:00)
Mentioned
← Previous: The holy trinity of business · Next → Everything's Changing - 2026 Life Update