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If you find building a business hard, watch this

2026-02-03 · Short · Ali · recording, 1:05 · watch on YouTube

Topic: Business and entrepreneurship · mode: Reflection and life update

In a Short, Ali says he tells the people he mentors towards a $100,000-a-year lifestyle business, who often find parts of it hard, that building a business that reaches financial freedom is supposed to be hard; the frame helps them stop beating themselves up.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Building a business is supposed to be hard

  • ★★ Ali says he is currently mentoring a group of people building their first business, a $100,000-a-year lifestyle business, as they work towards financial freedom. — 00:00:00 · lifestyle business, work optional

  • ★★★ When the people he mentors say they find something about building their business really hard, Ali tells them it is supposed to be hard: few people ever reach financial freedom, and if it were easy everyone would be financially free. — 00:00:00 · work optional

    “this is supposed to be hard”

  • ★★ An entrepreneur building a business alongside a day job and other responsibilities signs up for a difficult adventure, Ali says: still fun, but difficult. — 00:00:29

  • ★★ Ali says his students find the frame that building a business is supposed to be hard helpful, because it lets them stop beating themselves up for finding it difficult. — 00:00:29

Threads in this video

  • first on record · Should building a business feel hard? — When the people he mentors say they find something about building their business really hard, Ali tells them it is supposed to be hard: few people ever reach financial freedom, and if it were easy everyone would be financially free. (00:00:00)

Mentioned

Central: work optional

Also: lifestyle business

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