How I approach growth and numbers 📈

2023-10-05 · Short · Ali · recording, 0:56 · watch on YouTube

Topic: YouTube, writing online and creators · mode: Answering questions

Asked how his view of growth as a creator has changed, Ali says that since 2017 he has tried not to care about views or revenue: treating videos as a creative practice makes him happier, while optimising for growth makes it feel like a job.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — How his view of growth and numbers has changed since 2017

• ★★ Ali has made videos since 2017; at the start he cared only about getting the content out and tried not to care about views or revenue, and six years and 700 videos later he still tries not to. — 00:00:00
• ★★ Ali says that whenever he starts thinking about views and optimising for growth and revenue, it sucks the joy out of making videos and starts to feel like a job. — 00:00:29

• ★★★ Ali reminds himself that he did not leave his day job only to have another one, which is why he does not let growth and revenue turn his videos into a job. — 00:00:29

  “I always tell myself I did not leave my day job for the sake of just having another one.”

• ★★ Although growth, metrics and revenue may matter, Ali says the more he treats his videos purely as a creative act and an act of value for the audience, the happier he is making them. — 00:00:29

← Previous: How to Monetise Your Audience 🥊 · Next → The Arrival Fallacy 💭