X vs Threads! Who wins❓

2023-08-29 · Short · Ali · recording, 0:52 · watch on YouTube

Topic: YouTube, writing online and creators · mode: Review and recommendation

In a Short, Ali weighs whether creators should build an audience on Threads, Mark Zuckerberg's new rival to Twitter: it re-engages Instagram followers and has good vibes and room for new styles of content, but offers little discoverability, works only on the phone and cannot schedule posts.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Should you build your audience on Threads: re-engagement, discoverability, the nuisance of another app, the vibe

• ★ Ali notes that Mark Zuckerberg has recently launched Threads as a competitor to Twitter. — 00:00:00 · Twitter
• ★★ Ali says Threads is a good way to re-engage an audience: Threads and Instagram accounts are linked, so followers who download Threads are prompted to follow or follow automatically, and its fresh algorithm surfaces accounts not seen on Instagram for a while, so a creator on both could somewhat benefit from a first-mover advantage. — 00:00:00 · Instagram
• ★★ Ali says Threads offers little discoverability beyond existing followers for now: searching a topic such as productivity does not find related content. — 00:00:00
• ★ Ali guesses that Threads will add topic search and discoverability in future updates. (hedged) — 00:00:00
• ★★ For a creator keeping up with every app, Ali says Threads can be a nuisance: for now it works only on the phone and posts cannot be scheduled in advance. — 00:00:00
• ★★ Ali says Threads has good vibes, with people engaged because it is new, and since new apps bring a new style of content, Threads might be a way for creators to interact more with their community and try new styles of content. (hedged) — 00:00:41

Threads in this video

• refine · How do you build an audience online? — Ali says Threads has good vibes, with people engaged because it is new, and since new apps bring a new style of content, Threads might be a way for creators to interact more with their community and try new styles of content. (00:00:41)
• predicted · Ali guesses that Threads will add topic search and discoverability in future updates (2023) — Ali guesses that Threads will add topic search and discoverability in future updates. (00:00:00)

Where the stories that moved here went next

• Ali guesses that Threads will add topic search and discoverability in future updates (2023) — unresolved; last: predicted, 2023-08-29

Mentioned

Central: Threads

Also: Instagram · Mark Zuckerberg

Only in the description or credits: Twitter

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