Ali's team will reshoot the Lightmode keyboard's videos, ads and website material so as not to oversell it (2024)
promise · status: open (no report in 2024) · last event: promised (2024-05-07) · owner: Ali
Part of: Ali's team works on a physical product brand around tech, keyboards and bags (2022)
Told alongside: Ali expects the Lightmode keyboard to make no profit and the team to be lucky to break even (2024)
About: Ali's tech, keyboards and bags product brand
| date | event | what | video |
|---|---|---|---|
| 2024-05-07 | promised | Ali's team will reshoot the Lightmode keyboard's videos and ads and redo the website material so as not to oversell it. | I Started a New Business. It Didn't Go Well… 00:25:47 |
What is said about it
4 statements, by date (the events above are the turns of the thread; these are the details).
- 2024-05-07 · I Started a New Business. It Didn't Go Well… — Ali thinks the Lightmode keyboard's marketing message was too strong and on the nose; while filming it in Los Angeles he already felt uncomfortable saying it. — 00:24:12
- 2024-05-07 · I Started a New Business. It Didn't Go Well… — Ali: The keyboard is a first version and testing ground for whether Ali's team wants to keep building tech products: the goal is to learn rather than to earn. — 00:26:10
- 2024-05-07 · I Started a New Business. It Didn't Go Well… — Ali: Once Ali is happy with a Lightmode bag sample, the team would send it for feedback to bag experts, people at Nomatic and Peak Design, and tech YouTubers. — 00:29:49
- 2024-05-07 · I Started a New Business. It Didn't Go Well… — announcement: Ali: Anyone who bought the Lightmode keyboard and does not like it can email the team for a refund, a no-questions-asked money-back guarantee as with all their products. — 00:30:45