Ali expects his business to make about 3.3 to 3.5 million in revenue and about 2 million in pre-tax profit in 2022 (2022)
prediction · status: partly came true · last event: partly came true (2023-12-08) · owner: Ali
Told alongside: Ali hopes his business will make around $3 million in revenue in 2021 (2021)
| date | event | what | video |
|---|---|---|---|
| 2022-12-16 | predicted | Filming at the end of November 2022, Ali expects his business to make about 3.3 to 3.5 million in revenue in 2022, short of its 5 million target. (hedged) | How I Failed in 2022 00:03:43 |
| 2022-12-27 | repeated | Filming in November 2022, Ali expects his business to make around £2 million in profit in 2022, before corporation tax. (hedged) | My Regrets about Quitting Medicine 00:07:53 |
| 2023-01-05 (said on 2022-12-15, implied) | partly came true | Alis business made about $4.6 million in revenue and about $2.07 million in profit in 2022, in dollars converted from pounds at an average rate of 1.2389. | How Much Money I Made as a YouTuber & Entrepreneur (2022) 00:43:23 |
| 2023-12-08 | partly came true | In 2022 Ali's channel grew to 3.7 million subscribers and his business made $4.6 million of revenue. | Everything's Changing - Life Update 00:07:09 |
Dates are upload dates, which set the order. Where the speaker gives a different recording date in the video, it is added as "said on YYYY-MM-DD, implied" (derived from the date said in the video).
What is said about it
10 statements, by date (the events above are the turns of the thread; these are the details).
- 2022-12-16 · How I Failed in 2022 — Ali: Against a target of 3 million, Ali expects his business to end 2022 with about 2 million in pre-tax profit. (hedged) — 00:04:57
- 2023-12-08 · Everything's Changing - Life Update — Ali: In 2022 Ali's business made $500,000 more revenue than in 2021 but $500,000 less profit, because its costs rose by about a million dollars. — 00:07:38
- 2022-12-16 · How I Failed in 2022 — Ali aims for profit margins of 60%, a fairly arbitrary figure that he considers healthy. — 00:04:09
- 2022-12-16 · How I Failed in 2022 — Ali's mistake was not keeping the business's spending and targets conservative, so that it stays very profitable even in the worst case rather than only in the best. — 00:05:24
- 2022-12-16 · How I Failed in 2022 — recommendation: Ali's lesson: a single revenue target is pointless; a business should make conservative estimates and budgets for worst, middle and best cases, such as a course selling only 10% of its places. — 00:06:00
- 2022-12-16 · How I Failed in 2022 — Ali: After years of growth from simply showing up and making videos, the last 12 to 18 months are the first time Ali's YouTube journey has felt hard, because he felt out of his depth. — 00:06:42
- 2022-12-16 · How I Failed in 2022 — Ali: Trying to grow his business from 1 million to 5 million in revenue and its team from about three to 20 people were challenges Ali had never faced before. — 00:07:52
- 2022-12-16 · How I Failed in 2022 — Ali: Citing the idea that happiness is expectations minus reality, Ali says his channel and business were smooth sailing while he had no targets, because anything was a bonus. — 00:07:52
- 2022-12-16 · How I Failed in 2022 — Ali says chasing an arbitrary revenue target makes his business less fun for him, because it means chasing an external metric outside his control. — 00:08:37
- 2022-12-16 · How I Failed in 2022 — Ali would much rather make less money and have a more chilled-out time doing what he enjoys while still making decent money. — 00:08:37