Should you repurpose the same content across social platforms?

Posting the same piece on several platforms versus adapting each message to each platform.

Axis: post the same content everywhere … adapt each message to each platform

Answers by date: 5 records in 4 sources, newest first; the answers above are the current ones. The advice was refined (2023), never reversed, in these records.

date	who	answer	source
2023-05-14	Ali	Ali is fairly platform agnostic; a plus of Shorts is that the same piece goes onto Instagram and TikTok with no extra work.	What Does My Mum Think of Me? 4M Subscriber Q&A 00:10:21
2023-03-29 (said on 2023-03-13, implied)	Ali	Since his team produces content for the YouTube channel and the podcast anyway, Ali says it may as well chop it up and post it on other platforms in a way that suits each platform.	My Goals for 2023 - Life Update 00:14:27
2023-03-29 (said on 2023-03-13, implied)	Ali	It is worth building an audience on other platforms too, Ali says, partly for diversification, since a whole business on YouTube is risky, and partly because many people spend their time on Twitter, LinkedIn and Instagram and rarely watch YouTube.	My Goals for 2023 - Life Update 00:14:01
2023-03-22	Ali	Because not everyone wants long YouTube videos, Ali's team does not stay platform-specific: it works out how to say the same thing in a way native to each social platform.	Why I Have 12 Full-Time Employees (as a YouTuber) 00:08:49
2022-05-12	Ali	Ali now thinks message first and platform second: the team's platform experts work out the best way to deliver each message on each platform.	What Am I Doing With My Life? 00:29:57

Dates are upload dates, which set the order. Where the speaker gives a different recording date in the video, it is added as "said on YYYY-MM-DD, implied" (derived from the date said in the video).