Should you make short-form videos?

YouTube Shorts, TikTok and Reels as part of a creator's strategy.

Axis: make Shorts to grow … focus on long-form

Answers by date: 2 records in 2 sources, newest first; the answers above are the current ones. The advice was refined (2023), never reversed, in these records.

date	who	answer	source
2023-05-14	Ali	Ali sees short-form content as good for broad, top-of-market awareness rather than for subscribers; his team makes Shorts anyway because people like consuming short-form content.	What Does My Mum Think of Me? 4M Subscriber Q&A 00:09:51
2022-02-25	Ali	The problem with YouTube Shorts, Ali says, is that people who watch Shorts do not necessarily become viewers of long-form content.	How to Grow on YouTube - Live Stream with Ali Abdaal 01:17:07