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Should you follow your channel's analytics?

Whether and when creators should look at video analytics.

Axis: ignore analytics as a beginner … steer by analytics from the start

Answers by date: 6 records in 5 sources, newest first; the answers above are the current ones. The advice was refined (2022, 2023), never reversed, in these records.

date who answer source
2023-07-01 Ali Once each video gets a few hundred to a few thousand views, Ali says, it makes sense to use analytics loosely as a guiding force to spot broad patterns. I Asked MKBHD and Mrwhosetheboss How to Grow on YouTube 00:19:56
2023-07-01 Ali Ali advises most YouTube beginners not to look at their analytics, which will tell them the wrong things with numbers that are not statistically significant. I Asked MKBHD and Mrwhosetheboss How to Grow on YouTube 00:19:14
2023-04-30 Ali Ali tries not to spend much time on YouTube Studio: for him making videos is about the joy of the craft and making a video that helps at least one person. My Productive Phone Setup 00:17:10
2022-03-30 Ali How a video performs with the audience is not Ali's task: he can only show up and speak authentically, and thinking about viewers' reactions takes the fun out of being a YouTuber. This Book Made Me a Happier Person 00:16:18
2022-03-03 Ali Ali would not focus much on extrinsic metrics at this stage: maybe 5% of your time on strategy, titles, thumbnails and market research, the rest on making lots of videos. How To Start a YouTube Channel - Beginner’s Guide to YouTube 00:14:03
2021-11-13 Ali Ali says his team judges a video not by external metrics but by its own feeling of whether it is valuable, inspiring and educational and would help people live their best life. How I Run this YouTube Channel - Day in the Life 00:03:02