Should you follow your channel's analytics?
Whether and when creators should look at video analytics.
Axis: ignore analytics as a beginner … steer by analytics from the start
Answers by date: 6 records in 5 sources, newest first; the answers above are the current ones. The advice was refined (2022, 2023), never reversed, in these records.
| date | who | answer | source |
|---|---|---|---|
| 2023-07-01 | Ali | Once each video gets a few hundred to a few thousand views, Ali says, it makes sense to use analytics loosely as a guiding force to spot broad patterns. | I Asked MKBHD and Mrwhosetheboss How to Grow on YouTube 00:19:56 |
| 2023-07-01 | Ali | Ali advises most YouTube beginners not to look at their analytics, which will tell them the wrong things with numbers that are not statistically significant. | I Asked MKBHD and Mrwhosetheboss How to Grow on YouTube 00:19:14 |
| 2023-04-30 | Ali | Ali tries not to spend much time on YouTube Studio: for him making videos is about the joy of the craft and making a video that helps at least one person. | My Productive Phone Setup 00:17:10 |
| 2022-03-30 | Ali | How a video performs with the audience is not Ali's task: he can only show up and speak authentically, and thinking about viewers' reactions takes the fun out of being a YouTuber. | This Book Made Me a Happier Person 00:16:18 |
| 2022-03-03 | Ali | Ali would not focus much on extrinsic metrics at this stage: maybe 5% of your time on strategy, titles, thumbnails and market research, the rest on making lots of videos. | How To Start a YouTube Channel - Beginner’s Guide to YouTube 00:14:03 |
| 2021-11-13 | Ali | Ali says his team judges a video not by external metrics but by its own feeling of whether it is valuable, inspiring and educational and would help people live their best life. | How I Run this YouTube Channel - Day in the Life 00:03:02 |