How do you write the opening hook of a video?

How to open a video in its first seconds so viewers keep watching.

Axis: Jump straight into the content ... Follow a structured hook formula before the content

Answers by date: 1 record in 1 source, newest first; the answers above are the current ones. One answer from each speaker here, so no change can be shown.

date	who	answer	source
2025-03-28	Ali	Ali's hook formula, used in almost all his videos: repeat the title, agitate the problem, show empathy, show he knows what he is talking about, and signpost what is coming up.	Honest YouTube Advice for 45 Minutes Straight (2026) 00:37:47